Ms. Rachel
Hi, Ms. Rachel. Thank you. Thank you for who you were to me and my family when we brought home a teeny tiny preemie in the middle of the pandemic. And thank you for who you are to us now, someone whose clarity of purpose is so stabilizing in a world of spin. I am standing beside you in my desire to see the end of war crimes against children.
Now, because of where we are (Phosphor), we’re going to talk about why your rhetorical approach is so amazing. You don’t have to stay for that.
Thank you again. If you ever need someone like me, you’re welcome to call.
As for you, reader…
Ms. Rachel may have been introduced to us through toddlers and YouTube, but as a communicator, she’s the real deal.
She understands the assignment - Ms. Rachel’s “Songs for Littles” videos are developmentally aligned with speech milestones; they’re crafted with early intervention in mind, showing a precise grasp of both need and format.
She doesn’t think she’s better than her audience - She meets children at their level, literally and emotionally, speaking with warmth rather than condescension. She is never sarcastic, never winks at adults over kids’ heads. The respect is real.
She is disciplined where it matters - She resists viral gimmicks and adult trends, staying unwaveringly focused on repetition, clarity, and co-regulation. Her consistency is the magic.
There are so many things to admire in Ms. Rachel’s work beyond her ability to stay at a perfect level of pleasant without coming off as pandering. I know we’re all grown-ups at work doing our serious big-kid jobs, but if we were smart, we’d be like Ms. Rachel.
When you’re teaching, teach. Don’t cram in five other goals—branding, ego, cleverness, stakeholder management—while pretending the work is about learning. Ms. Rachel picks one focus per video and builds everything around it. You can too.
She never uses sarcasm, never signals that the real show is for someone smarter off-screen. If she can repeat “Ball. Ball. Ball.” with full presence and respect, you can write a research readout or strategic memo that doesn’t perform detachment. Speak plainly. Believe people are worth your effort.
It takes rigor to stay simple. To repeat what matters. To resist the urge to add more when the work is already doing its job. Ms. Rachel doesn’t chase complexity; she masters pacing, tone, and timing. That’s what makes it work.
So yes, she makes great kids’ videos. But don’t let the puppets fool you, Ms. Rachel is running a masterclass in clarity. We’d be lucky to learn from her.