PROI™
Operational clarity, by design
A diagnostic and decision framework for scaling precision across research, strategy, and systems.
Semantic Misalignment
Most teams don’t fail on strategy alone; they fail on semantics. Vague language becomes hardened into products, protocols, and processes. Clarity breaks down, and no one notices until something goes wrong.
PROI (like joy) helps teams evaluate decisions through four clarity lenses: Practical, Rational, Objective, and Infrastructure. It’s not a checklist. It’s an alignment system for surfacing assumptions and reducing risk at the speed of execution.
PROI helps you make decisions that
stay clear under pressure.
Research Design & Framing
Clarify the real question before you run the study. PROI helps researchers frame efforts that are testable, bounded, and aligned to strategic needs.
Product Strategy & OKRs
Surface hidden assumptions before you commit to outcomes. Use PROI to ensure your strategy and OKRs are rooted in clear terms, shared logic, and feasible execution.
Operational Reviews & Handoffs
Avoid downstream entropy. PROI makes sure teams aren’t solving different problems with the same words during handoffs, retros, or strategic realignments.
Governance & AI-Adjacent Systems
Trace meaning before you scale it. PROI helps leaders interrogate definitions, policies, and process language that feed into AI systems, compliance frameworks, or cross-org tooling.
Shared language stays strong across teams, tools, and timelines.
Decisions are backed by shared logic over gut feeling.
Execution moves faster when direction is already aligned.
Your systems reflect your intent; clearly and consistently.
“We brought in Phosphor during a stretch of major team reorg and platform redesign. We thought we were aligned, but it turns out we were all solving different problems with the same language. Once we ran the decision set through PROI, our strategy deck rewrote itself. We don’t make major calls without it now.”
VP Product, Enterprise SaaS
Bring Phosphor into the room.
Workshops, decision diagnostics, and clarity audits for scaling teams and systems.