PHOSPHOR

Dr. Holli Downs presents:

Strategic clarity for complex orgs and ambitious teams.

Current Projects

Praxis Journal

Featured
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Strategy/ Storytelling

It all begins with a question.

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Method/ Value Prioritzation

It all begins with a question.

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Skill/ Collaboration Facilitation

It all begins with a question.

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Clarity is Care™ Spotlight

Quick intro to the featured framework: PROI (like joy)

PRACTICAL

RATIONAL

OBJECTIVE

INFRASTRUCTURE

We get it. Hiring a strategist-researcher-rhetorician-systems-thinker isn’t exactly a drop-down option. This short video walks you through how we work, what to expect, and why clarity changes everything.

Work with Dr. Downs

Why Phosphor!

Most teams don’t need more ideas. But they really need someone who can clarify what’s already there and help them act on it.

Phosphor is where I do that work. Sometimes through product research, sometimes through strategy, and often through listening closely to what’s been misnamed or ignored.

My clients are founders, researchers, technologists, and product leaders who know something’s off—but want to name it with care.

If that sounds like you, let’s talk.

“Holli did a sensational job presenting a complex customer insight story at our All Hands. Her leadership built a UX research foundation for a critical new problem space.” Sr. Director Product, Enterprise SaaS

“I can’t stress enough how critical Holli’s talent and ideas have been to our team’s success.” Director of UX, Product Accelerator

“Holli did a sensational job presenting a complex customer insight story at our All Hands. Her leadership built a UX research foundation for a critical new problem space.” Sr. Director Product, Enterprise SaaS “I can’t stress enough how critical Holli’s talent and ideas have been to our team’s success.” Director of UX, Product Accelerator

“Holli jumped in on large, ambiguous projects and brought clarity, structure, and deep insight—fast. A fantastic cross-functional collaborator.” VP of Operations, Global Events Platform

"Holli truly owns the end-to-end process." Design Strategist, Enterprise Commerce

“Holli jumped in on large, ambiguous projects and brought clarity, structure, and deep insight—fast. A fantastic cross-functional collaborator.” VP of Operations, Global Events Platform "Holli truly owns the end-to-end process." Design Strategist, Enterprise Commerce

“She quickly immersed herself in the problem space and became highly effective. Holli was an excellent partner from day one.” Sr. Product PM, Talent Tools

“Holli translated chaos into process and somehow made me feel smarter without ever making me feel behind. She’s running triage at the systems level.” Principal Consultant, High-Growth Startup

“She quickly immersed herself in the problem space and became highly effective. Holli was an excellent partner from day one.” Sr. Product PM, Talent Tools “Holli translated chaos into process and somehow made me feel smarter without ever making me feel behind. She’s running triage at the systems level.” Principal Consultant, High-Growth Startup